Privacy policy
Last updated: October 12, 2026
Modern Lamp Co. respects your privacy and is committed to handling your personal information responsibly.
This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit modernlampco.com, make a purchase, contact customer support, subscribe to marketing communications, track an order, or otherwise interact with our online store.
It also explains the privacy choices and rights that may be available to you under applicable United States privacy laws.
1. Who We Are
Modern Lamp Co. is an online lighting and home decor store operated by:
Worldwide Apparel Group LLC
Registered business address:
2106 House Avenue, Suite 614
Cheyenne, WY 82001
United States
Website: https://modernlampco.com
Worldwide Apparel Group LLC is responsible for determining how and why personal information is processed in connection with the Modern Lamp Co. store, except where a third-party provider independently determines its own processing purposes under applicable law.
Our registered business address is not a customer return address.
Privacy-related inquiries may be submitted through the Contact Us section of our website or by writing to the registered business address above.
2. Personal Information We Collect
The information we collect depends on how you interact with our website and services.
A. Identity and Contact Information
When you place an order, create an account, subscribe to marketing communications, or contact us, we may collect:
- First and last name
- Email address
- Billing and shipping addresses
- Telephone number, if provided
- Account information, where applicable
- Information you choose to include in communications with us
B. Order and Transaction Information
When you make a purchase, we collect or process information relating to your transaction, including:
- Products purchased
- Order number and order history
- Purchase amount and currency
- Payment status and transaction references
- Shipping and delivery information
- Returns, refunds, and related customer-service records
Payment information is processed through our supported payment infrastructure, including Shopify Payments.
We may receive limited payment-related information needed to confirm transactions, process refunds, investigate payment issues, or prevent fraud.
C. Device and Website Usage Information
When you visit our website, certain information may be collected automatically through Shopify, analytics tools, cookies, pixels, and similar technologies.
This may include:
- IP address
- Browser type and version
- Device type and operating system
- Pages viewed and navigation activity
- Website interaction events
- Approximate location derived from IP address
- Referral sources
- Cookie identifiers and similar online identifiers
- Shopping activity, including viewed products and cart interactions
D. Marketing and Communication Information
When you subscribe to marketing emails or interact with our promotional communications, we may process:
- Email address
- Subscription preferences
- Marketing consent or opt-out status
- Email delivery and engagement information
- Interactions with marketing campaigns
- Purchase and browsing information used for relevant marketing activities, where permitted
We use Klaviyo and Omnisend to support email-marketing and customer-communication activities.
Receiving transactional communications about an order does not automatically mean you have subscribed to promotional emails.
E. Customer Support Information
If you contact customer support, we may collect:
- Your contact details
- Order number
- The content of your inquiry
- Correspondence history
- Information relevant to resolving your request
- Attachments or photographs you voluntarily provide
Customer-service communications may be managed through Help Scout.
F. Shipment Tracking Information
When you track an order, we may process information such as your order number, tracking number, email address, shipment status, and carrier updates.
This information supports order tracking and delivery-related assistance.
3. How We Collect Personal Information
We collect personal information through several sources.
Directly from you: When you place an order, enter shipping details, contact us, create an account, or subscribe to communications.
Automatically: Through interactions with our website, cookies, analytics, tracking technologies, and related technical services.
From service providers: Such as payment processors, shipping carriers, email-marketing platforms, order-tracking systems, and customer-support providers.
From advertising and analytics services: When permitted and relevant to measuring website visits, advertising performance, conversions, and customer interactions.
4. How We Use Personal Information
We use personal information for legitimate business and commercial purposes, including:
Processing and Fulfilling Orders
- Accepting and managing purchases
- Processing payments
- Preparing and fulfilling orders
- Coordinating delivery
- Providing shipment tracking
- Processing cancellations, returns, and refunds
Customer Service
- Responding to inquiries
- Resolving complaints
- Providing order updates
- Investigating delivery or product issues
- Maintaining relevant support records
Website Operation and Improvement
- Operating and maintaining our online store
- Understanding website performance
- Identifying technical problems
- Improving product navigation and shopping functionality
- Analyzing customer interactions and website usage
Advertising and Marketing
- Sending marketing emails to eligible subscribers
- Measuring advertising performance
- Understanding campaign conversions
- Evaluating customer engagement
- Supporting advertising personalization where enabled and permitted
Security and Legal Compliance
- Detecting and preventing fraud
- Protecting customer accounts and transactions
- Maintaining appropriate business records
- Handling payment disputes
- Complying with applicable legal obligations
- Establishing, exercising, or defending legal claims
We aim to limit our use of personal information to purposes that are relevant, reasonably necessary, and consistent with applicable law.
5. Third-Party Services We Use
Modern Lamp Co. uses third-party technology providers to operate the store and deliver its services.
The following providers are part of our confirmed technology stack.
Shopify
Purpose: Ecommerce platform and store infrastructure.
Shopify provides the technology used to operate our online store, manage orders, support checkout, and process customer and transaction information.
Shopify may process information relating to website visits, customer accounts, purchases, and interactions with our store.
Depending on the Shopify services enabled, Shopify may also process information in connection with enhanced platform features, including services that use interactions with Shopify and other Shopify merchants.
You can learn more through the Shopify Consumer Privacy Policy.
Shopify Payments
Purpose: Payment processing and transaction security.
Shopify Payments supports the secure processing of eligible transactions, payment authorization, payment-related fraud prevention, refunds, and associated financial records.
Payment information may also be processed by relevant payment networks, financial institutions, and other entities involved in completing the transaction.
Google Analytics
Purpose: Website analytics and performance measurement.
We use Google Analytics to understand how visitors interact with our website.
Depending on the configuration and applicable privacy choices, this may involve information about page views, browsing activity, device characteristics, traffic sources, and website events.
These insights help us evaluate website performance and identify opportunities for improvement.
Google Ads
Purpose: Advertising and conversion measurement.
We use Google Ads to support advertising campaigns and measure their performance.
Where enabled and permitted, Google advertising technologies may process online identifiers, website interaction information, and conversion events to measure advertising effectiveness or support personalized advertising.
Personalized advertising activities are subject to applicable privacy requirements and user choices.
Klaviyo
Purpose: Email marketing and customer communications.
Klaviyo supports activities such as managing email subscribers, preparing marketing campaigns, maintaining communication preferences, and measuring engagement.
Where enabled and permitted, relevant purchase or browsing information may be used to support personalized email communications.
Omnisend
Purpose: Email marketing and customer communications.
Omnisend supports email-marketing workflows, subscriber management, campaign delivery, and marketing performance analysis.
The use of Omnisend does not mean that customers are automatically enrolled in every available marketing channel.
Track123
Purpose: Shipment tracking and delivery information.
Track123 supports order-tracking functionality and shipment-status information.
Relevant order identifiers, tracking numbers, shipment details, and customer contact information may be processed to provide these services.
Wetracked.io
Purpose: Conversion tracking and marketing attribution.
Wetracked.io supports the measurement and attribution of advertising and ecommerce activity.
Depending on the active integration, it may process order events, transaction references, online identifiers, and marketing-related interaction data.
Help Scout
Purpose: Customer support and inquiry management.
Help Scout helps us organize and respond to customer messages.
Information processed through Help Scout may include contact details, messages, order references, attachments, and support history.
Other Operational Service Providers
We may also disclose relevant information to shipping carriers, delivery partners, fraud-prevention services, professional advisers, and other providers when reasonably necessary to fulfill an order, provide a requested service, or comply with applicable law.
Such disclosures are limited to the information relevant to their purpose.
6. Cookies and Similar Technologies
Our website uses cookies and similar technologies to support store functionality and understand website activity.
Depending on the services active and your privacy choices, these technologies may include:
Essential technologies: Used for core website functionality, checkout, security, and shopping-cart operations.
Functional technologies: Used to support preferences and certain shopping features.
Analytics technologies: Used to understand visitor interactions, website traffic, and performance.
Advertising technologies: Used for conversion measurement, campaign analysis, and, where permitted, advertising personalization.
Some cookies and tracking technologies may be placed or accessed by third-party providers.
Where required by applicable law, we provide relevant privacy choices and honor valid opt-out requests.
You may also manage certain cookies through your browser settings. Disabling essential cookies may affect website functionality.
Additional information about cookie categories and available controls may be provided in our Cookie Policy and website privacy settings.
7. Email Marketing and Communications
If you subscribe to receive promotional emails from Modern Lamp Co., we may use your contact information to send product updates, promotional offers, and other marketing communications.
Marketing emails may be managed through Klaviyo or Omnisend.
You can unsubscribe from promotional emails at any time using the unsubscribe link provided in the message.
We will process unsubscribe requests in accordance with applicable law.
Even if you unsubscribe from promotional communications, we may continue to send necessary transactional messages, including order confirmations, shipping updates, payment notices, and customer-service responses.
8. How We Disclose Personal Information
We may disclose personal information in the following circumstances:
Service providers: To companies supporting our store, payments, shipping, analytics, marketing, customer support, and other business operations.
Advertising and measurement partners: To support advertising measurement, attribution, and personalized advertising where permitted.
Legal and regulatory obligations: When reasonably necessary to comply with applicable laws, court orders, lawful requests, or regulatory obligations.
Business transactions: In connection with a legitimate merger, acquisition, restructuring, financing, or sale of business assets, subject to applicable privacy requirements.
Protection of rights: Where necessary to protect the security of our services, prevent fraud, resolve disputes, or protect the rights of customers and the business.
We do not describe every disclosure to a technology provider as a sale of personal information.
However, certain advertising-related disclosures may be legally classified as a sale, sharing, or processing for targeted advertising under applicable U.S. state privacy laws, even when no money is exchanged.
9. Sale, Sharing, and Targeted Advertising
We do not offer customers' personal information for direct monetary purchase as a standalone product.
However, our use of digital advertising, conversion tracking, and analytics technologies may involve disclosures of online identifiers, internet activity, commercial information, or related information that qualify as a "sale" or "sharing" under certain privacy laws.
These activities may involve advertising and measurement providers, including Google Ads, Wetracked.io, and relevant Shopify services where enabled.
Where applicable law provides this right, you may opt out of the sale or sharing of your personal information or its use for targeted advertising.
You can exercise available choices through the Your Privacy Choices option on our website or by contacting us through our published privacy contact channels.
Where legally required, we recognize qualifying browser-based opt-out preference signals, including Global Privacy Control (GPC), as requests to opt out of applicable sale or sharing activities.
An opt-out of advertising-related processing does not prevent the processing of information necessary to complete your orders or provide requested services.
10. Your U.S. Privacy Rights
Depending on your state of residence and whether the relevant privacy law applies to our business and the information involved, you may have the right to:
- Access: Request information about the personal information we hold about you.
- Know: Request details about categories, sources, purposes, and disclosures of your personal information.
- Correct: Request correction of inaccurate personal information.
- Delete: Request deletion of eligible personal information.
- Data portability: Request a copy of certain information in a portable format.
- Opt out: Object to qualifying sales, sharing, or processing for targeted advertising.
- Limit certain sensitive-data uses: Where applicable law provides such a right.
- Appeal: Appeal a decision concerning a privacy-rights request where applicable law permits.
- Non-discrimination: Exercise applicable privacy rights without unlawful discrimination or retaliation.
Certain requests may be subject to legally permitted exceptions.
For example, we may need to retain specific information to complete transactions, comply with accounting obligations, prevent fraud, resolve disputes, or meet legal requirements.
How to Exercise Your Rights
To submit a privacy-related request, use the Contact Us section of modernlampco.com or write to our registered business address.
Please describe the privacy right you wish to exercise and provide information reasonably necessary to identify the relevant customer record.
We may request additional information where reasonably necessary to verify your identity.
We will not require more information than reasonably necessary for verification and will not require verification for opt-out requests where applicable law prohibits that requirement.
You may also use an authorized agent where permitted by law.
We will respond within the time limits required under applicable law.
Appeals
If applicable state law provides a right to appeal a decision about your privacy request, you may submit an appeal through the same contact channel.
Please indicate that your message concerns an appeal of a previous privacy-rights decision.
We will handle the appeal in accordance with the requirements applicable to your request.
11. Additional Information for California Residents
This section supplements the rest of this Privacy Policy for California residents to the extent the California Consumer Privacy Act, as amended, applies.
Categories of Personal Information
The following table describes categories of information processed in connection with our online store. These descriptions also cover the corresponding practices during the preceding 12 months, to the extent the store was operating during that period.
| Category | Examples | Main Purposes |
|---|---|---|
| Identifiers | Name, email, address, IP address, online identifiers | Orders, support, security, analytics, marketing |
| Customer records | Contact, billing, shipping, and limited payment-related information | Transactions, fulfillment, records |
| Commercial information | Purchases, products viewed, order history | Fulfillment, support, analytics, marketing |
| Internet activity | Browsing events, page views, device interactions | Analytics, website functionality, advertising measurement |
| Approximate geolocation | General location inferred from IP address | Website functionality, analytics, security |
| Inferences | Preferences or interests inferred from shopping interactions | Relevant marketing and website improvement |
| Communications | Customer-service inquiries and correspondence | Support, dispute resolution, recordkeeping |
We do not seek to collect sensitive personal information that is unnecessary for our ordinary ecommerce operations.
Limited information that qualifies as sensitive under applicable law may be processed when necessary for payment processing, account security, fraud prevention, or another permitted purpose.
We do not intentionally use sensitive personal information to infer sensitive characteristics for advertising.
Sources and Recipients
Information may be collected directly from customers, automatically through website technologies, or from the service providers described in this Privacy Policy.
We disclose information to ecommerce infrastructure providers, payment processors, shipping partners, customer-support systems, marketing platforms, analytics providers, and advertising partners as described above.
The categories most relevant to advertising-related sale or sharing are online identifiers, internet activity, commercial information, and related marketing inferences.
Relevant recipients may include advertising and attribution technology providers and Shopify services where applicable.
Other operational disclosures may be made to service providers for business purposes, including order fulfillment, payment processing, customer support, security, and recordkeeping.
California Privacy Choices
Where the CCPA applies, California residents may exercise rights to know, access, correct, delete, and opt out of the sale or sharing of personal information, subject to applicable conditions and exceptions.
If we engage in practices that qualify as selling or sharing personal information under California law, eligible residents may exercise the right to opt out using our privacy-choice mechanisms.
We will honor legally recognized opt-out preference signals where required.
We do not knowingly sell or share the personal information of consumers under 16 years of age.
We will not unlawfully discriminate against consumers for exercising their rights under the CCPA.
12. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, taking into account applicable legal and operational requirements.
Retention periods depend on the nature of the information and why it was collected.
For example:
- Order and transaction records may be retained to meet accounting, tax, and legal obligations.
- Customer-support records may be retained to resolve inquiries and disputes.
- Marketing subscription information may be retained while a subscription remains active and as needed to maintain suppression or opt-out records.
- Security and fraud-prevention records may be retained where reasonably necessary.
- Analytics and tracking information may be retained according to applicable settings, provider configurations, and legal requirements.
When information is no longer reasonably necessary, we will delete, de-identify, or otherwise handle it in accordance with applicable law and our retention procedures.
13. Data Security
We use reasonable administrative, technical, and organizational measures intended to protect personal information against unauthorized access, loss, misuse, alteration, and disclosure.
These measures may include secure ecommerce infrastructure, access controls, and safeguards provided through our technology and payment-service providers.
No internet-based service or electronic transmission can be guaranteed to be completely secure.
If we become aware of a security incident involving personal information, we will investigate and provide legally required notifications where applicable.
14. International Data Processing
Although Modern Lamp Co. serves the United States market, some technology, support, payment, shipping, and fulfillment providers may process information in other countries.
Personal information may therefore be accessed, stored, or otherwise processed outside your state or country of residence.
Where applicable, we use appropriate contractual, technical, or organizational measures in connection with international data processing.
International service-provider arrangements do not remove rights or protections required by applicable law.
15. Children's Privacy
Modern Lamp Co. is intended for a general consumer audience and is not directed to children under 13 years of age.
We do not knowingly collect personal information directly from children under 13 in violation of applicable law.
If we discover that personal information has been collected from a child in circumstances requiring parental consent and that consent was not obtained, we will take appropriate steps to delete the information.
Parents or legal guardians who believe a child has provided personal information inappropriately may contact us through the contact options provided on our website.
16. Third-Party Websites
Our website may contain links to external websites or services.
These websites operate independently and may have their own privacy policies.
We encourage you to review the privacy notices of third-party websites before providing personal information.
This section does not reduce our responsibilities concerning third-party services that process personal information on our behalf.
17. Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes in our business, technology providers, information practices, or applicable legal requirements.
The revised version will be published on this page with an updated date.
Where required by law, we will provide additional notice or obtain consent before making material changes to certain data-processing practices.
We encourage customers to review this page periodically.
18. Contact Us
If you have questions about this Privacy Policy or wish to exercise an applicable privacy right, you can contact us through the Contact Us section of our website or send written correspondence to the business address below.
Modern Lamp Co.
Operated by Worldwide Apparel Group LLC
Registered business address:
2106 House Avenue, Suite 614
Cheyenne, WY 82001
United States
Website: https://modernlampco.com
This registered business address is not our customer return address.
For product returns, please follow our Returns & Refunds Policy.
Modern Lamp Co.
Not just a lamp. A point of view.